Student Robotics Brand

Table of Contents

1. Introduction
2. House Colours
3. The Logo
4. Fonts
5. Questions

Introduction

Welcome to the Student Robotics Style Guide. This is the official point of reference for anyone wishing to use the Student Robotics brand.

The most important thing to note is that, while we strive for completeness and accuracy, this guide will not cover all cases. Ultimate responsibility for the brand falls to Student Robotics. Even if your use of the Student Robotics brand follows this guide to the letter, Student Robotics may still request you change or remove it. Equally, there is room for exceptions to the rules set out in this guide.

If you aren’t sure about something, please feel free to get in touch.

House Colours

These are the official colours of Student Robotics:

The Logo

The font used in the logo is Quicksand.

Using the logo

Guidelines regarding use of the logo are as follows:

In Context

• The logo must not be used to impersonate Student Robotics. Student Robotics is a registered charity (1163168) in England and Wales.

• The logo shouldn’t imply any sort of relationship with, or endorsement of, anything or anyone unless you’ve received written confirmation from Student Robotics. To get in touch regarding this, please email pr@studentrobotics.org.

• There should be sufficient spacing around the logo so as to make it not look cramped. We recommend spacing of approximately 5% of the size of the logo.

• The logo should be placed on a background which complements the colours. Do not, for example, place the blue logo on a similarly coloured blue background.

Design

• Do not tamper with the colours of the logo.

• Do not change the aspect ratio of the logo. Feel free to resize the logo, but do not stretch or squash it out of proportion.

• Do not change the spacing, alignment or relative position of any of the elements (e.g. symbol, text).

• Try to stick to using the SVGs above. If you need to convert the logo into a different format, do not significantly degrade the quality of the image.

Fonts

Content produced by Student Robotics should, by-and-large, use standard fonts. This is to increase familiarity with the brand as well as provide a consistent experience, which means people know what to expect from our content.

Titles/hero text should be in Oswald.

Headers should be in Open Sans Condensed.

Normal text should be in Open Sans.

Questions

Any comments, questions or suggestions can be raised on this Style Guide, or sent in an email to pr@studentrobotics.org.